Google Analytics is surely one of the best free web analytics out there, but just like other worldly things, it is not perfect. Check out the best free, paid, and open source alternatives to Google Analytics, to know if they match your requirements.
“If you torture the data long enough, it will confess.”
Google Analytics is undoubtedly the most popular web analytics software used by millions of webmasters across the globe. It is not only easy to set up, but is also free to use. It is more than what small businesses and entry-level bloggers would require. But just like any other product, it misses out on a few things. And those few things force us to look for alternative to Google Analytics.
Despite being the most popular web analytics service, Google Analytics has some loose points that discourage webmasters from using it on websites of medium to large-scale businesses, and other fairly popular websites.
Limitations of Google Analytics
• Maximum number of allowed goals are 20.
• Upgrade to Google Analytics Premium is super expensive.
• Your website data is being shared with Google. Can you trust Google with your data?
• Not much flexibility for creating custom reports.
Alternatives to Google Analytics
If you too are facing the above mentioned limitations of Google Analytics, then you should take a look at some of the best free and paid alternatives to it.
• Uptime monitoring.
• Supports heat maps and split testing.
• Detailed report on each visitor.
• On-site analysis.
• Up-to-the-minute real-time reporting.
• Ranking data on positions in Google Search results.
• Analytic for videos and downloads.
• Outbound link tracking.
• Path analysis.
• Engagement reports, etc.
Check out Clicky
• Plugins can be installed to add more features.
• Detailed visitor log.
• Optimized for e-commerce websites.
• Track file downloads, 404 pages, outbound links.
• Customizable dashboard.
• Exclude URL parameters, IP range, and particular IP addresses.
Check out Piwik
• No restriction on the number of split tests performed.
• Unlimited reports.
• Data exporting & segmentation.
• Funnel tracking.
Check out KISSmetrics
4. Adobe Analytics
• Real-time performance reports.
• Shows actionable knowledge performance indicators.
• Displays the best performing ads, channels, and conversion paths.
• Social and mobile analytics.
• Predictive marketing.
• Gather and analyze complex data sheets.
Check out Adobe Analytics
• Tight social network integration.
• Real-time e-commerce analytics.
• Shows day-on-day growth.
• Daily reports.
• Measures visitor engagement.
Check out GoSquared
Main features (free and paid plans):
• Track visitors in real-time.
• Add and control what’s viewable by team members.
• Custom tagging.
• Access customer profiles.
• Build funnel reports, triggers, sandbox accounts, etc.
Check out Woopra
7. Open Web Analytics
• Heat map.
• Track how visitors flow across the web pages.
• Track unlimited actions and assign them to groups.
• See the search terms referring traffic to your webpages.
• Track feed requests, subscriptions, etc.
Check out Open Web Analytics
As you can see, there are so many options available out there. You simply need to choose the service that suits your needs the best. Which one of these Google Analytics alternatives is your favorite one? Please share your experience in the comments section below.