Cases of Internet scams and frauds have risen at an alarming rate in the last few years. In this article, we take a look at some common business scams on…
Affiliate Marketing Scams: How to Avoid Falling Prey to It
Along with the success of affiliate marketing, there has also been a rise in affiliate marketing scams. Here is some information on how to avoid getting duped by such scams.
Due to the advancement in Internet technology, there are many different kinds of concepts that are coming up. And it is a well-known consideration that if anything is more successful, there ought to be some scams in the scene related to it.
As the practice of online marketing is on the rise, manufacturing companies are searching for ways for allowing them to advertise their products to the consumers in an efficient manner. And affiliate marketing is probably the best method of good promotional advertising.
What is Affiliate Marketing?
Affiliate marketing is a process currently adopted by the online marketing communities that indirectly relates to the concept of online marketing. There are generally four entities in affiliate marketing; namely manufacturers / companies, affiliate networks, affiliates, and the consumers.
In this type of marketing, the manufacturer gets into a contract with the affiliate, and agrees to pay him a certain amount for advertising the manufacturer’s products on his website.
The payment may be decided on the basis of clicks on the website from Internet users or actual products sold to consumers through the website of the affiliate. The manufacturing company may also put up links of its own website on the website of the affiliate for advertising its products. This is how Internet marketing functions.
Affiliate Marketing Scams
When it comes to dealing with affiliate marketing, you need to be careful, since it may involve many scams. In this process, any of the entities can be involved in scams. The merchant pays the affiliate on the basis of pay per click or pay per sale, which can be used by the affiliate for scamming.
To get commission, the affiliate may use ‘click bots’ which are automated scripts which resemble the clicks of human visitors to the site.
Affiliates may even use credit cards which are stolen or are invalid to pose as if real customers have booked that product, just for obtaining the decided commission from the manufacturer. Networks act as liaisons between affiliates and brands, to establish a proper process.
These networks may show less leads and clicks for the product, and pay the affiliates less amount, and keeping the rest of the money with them. The customers may even use checks that bounce or stolen credit cards to get involved in affiliate marketing scams.
Ways to Avoid Affiliate Marketing Scams
There are some very simple things that you should avoid, if you don’t want to become a victim of affiliate marketing scams. The first thing you need to do is to conduct a thorough research of the merchant or brand regarding his reliability and reputation among Internet users.
If you want to become an affiliate of a genuine program, you need not invest your own finances, but have to give the required personal details. Stay away from programs which ask you to invest you own money.
Also, check the merchant’s website, if it is designed in a professional manner or just looks like one made by an Internet user. Ensure that the merchant’s website or the program has contact support with email and phone numbers.
Affiliate marketing scams can surely be avoided if you register with a reputed network and deal in products of a good brand. Always choose a program which has been in the market for a substantial amount of time with a consistent income generating capacity.