What You Need to Know About Online Marketing

Richard Clayton Jul 12, 2019
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If you’re looking to grow your business, you need to start getting into online marketing. This is different from traditional marketing that might use things like print or radio ads. Online marketing can help you engage with a wider audience and attract new customers.
In 2019, you won’t be able to succeed without having a good understanding of how online marketing works. Online marketing can require a lot of work, if it doesn’t feel something you can manage, you could look into using an online marketing agency to make sure everything is done correctly.

Here a few online marketing basics to help you get started.

Search Engine Optimization

It’s important that you have a website that can rank well with search engines so that you can easily be found. If your website isn’t ranking highly, there’s a good chance people won’t notice you. Finding the keywords that are relevant to your business and incorporating them can help.
Knowing these keywords can also make it easier for you to create the right content for your audience. You should also make sure you have a user-friendly website that can be viewed on mobile devices.

Social Media Marketing

If you aren’t already active on social media, now is the time to get started. Different social media channels like Facebook, Instagram, Twitter, LinkedIn, etc., all give you an easy way to reach your audience.
Not only can you reach new people with social media, but it also allows you to build relationships and engage with customers. You can do this organically or use paid ads on social media. This also gives you a great way to make your content shareable to reach more people.

Content Marketing

To help show people that you are an expert in your industry, you should regularly be creating content. You can do this a few different ways, with options like blog posts, infographics, and videos. One of the most common forms of content marketing is blogging.
Blog posts are a great way of improving your SEO as they encourage people to stay on your website longer and guest blogging can help you get more links to your website. If you’re creating content people want to see, this also gives you something to share on your social media accounts.

Pay-per-Click Marketing

Pay-per-click ads, or PPC, can help give you an additional edge and compliment the rest of your effort. PPC ads are paid ads that allow you to show up at the top of the search results.
By using PPC ads, you’ll be more visible and get more visitors to your website. PPC ads also provide you with immediate results, while the rest of online marketing can take a while to pay off.

Email Marketing

If someone gives you their email, you already know that they’re interested in what you’re offering, so you should be taking advantage of that with email marketing.
Email marketing gives you the opportunity to send personalized emails to your subscribers based on their behavior. By doing this, you have a better chance of appealing to them if the message is relevant to what they’re doing.