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The Rise of the Visual Web

Visual Web - The future of Digital Media and Marketing? Born out of social networking and driven by mobile, it is what the Internet has evolved to.
Ishwari Pamu Jan 5, 2019

What Is the Visual Web?

It is difficult to dig up declarations on a definite meaning of the Visual Web. It takes many forms for different people. But it’s powered by the most fundamental human instinct and what has been predominant in human communication – storytelling.
With time, communication has undergone definite development throughout the history. But, our brain is wired to process visuals with greater ease than text. Visually presented information is perceived and processed faster than textual content. This translates into user preference for images over text when browsing through web content.
The present day being driven by the ubiquity of mobile phones, photo-sharing sites and social media platforms, visual web has turned out to be a social media phenomenon. It includes design, advertising, high-quality animations and image-based content.

Evolution of the Visual Web

With decreasing attention spans and declining reading habits, the reliance on visuals has increased. Visual aid improves cognitive ability, ensuring quality retention. Thus, visual representation of information makes it easier for a user to remember it for a longer time.
Due to the increasing time constraints and information overload, people are shifting from long-form articles to image-based content.
Imagery is key in a contemporary world full of visual media technology. From blogs and photo-sharing sites to the social media network, all these platforms are perfectly congruous to support visual content. Pinterest, Instagram, YouTube, Tumblr are a few examples of early adaptations of this drift.
This massive paradigm shift in digital media is improving how business executives, users and consumers interact with each other. The increased usage of smartphones has been a catalyst for the same. Statistics show, 61.2% of people use smartphones as a major means of information consumption and Internet access.

How It Has Changed Everything

The rise of the Visual Web has led brands to primarily focus on image-based content creation. Websites, which were once text-heavy, are now featuring images as the foundation of their content, i.e. more images, less text. Visually represented data has the potential to attract more attention as it is easier to consume, than text.
Visual Web, being more lucrative, has notably helped brand owners combat banner blindness. Image-centric and visual-based advertising is being aggressively adopted over traditional ad formats.

AMP Stories and the Visual Web

Powered by Google's AMP technology, AMP Stories are mobile-focused and user-first. They have rich visuals and crisp text. They support vivid visuals with native video and image performance. Google has bet big on AMP Stories – the content format with the help of which users can create highly engaging stories using images, animations and content.
As the Stories format is set to revolutionize the digital media, AMP Stories is the next big thing on the Visual Web. Google has started prioritizing websites with fast-loading content, hence AMP Stories have high chances of ranking on search engines. And that's reason enough to harness the Stories format on your website which ensures a rich user experience.
Visual Stories lets you start a blog and create content in AMP Stories format, by providing you with an AMP Story Builder, a powerful, writer-friendly story development tool that makes it easy to create immersive experiences for users.