As mobile searches have eclipsed the desktop ones, Google has started mobile-first indexing, i.e., the mobile version of your site will be preferred for indexing and ranking over the desktop one. Thus, a mobile-friendly website will help you rise through the ranks in Google searches.
Google’s Accelerated Mobile Pages (AMP) project is dedicated to boost the speed of mobile sites. Fast loading sites have better chances to rank higher, as page speed is now considered to be a ranking factor for not only desktop searches, but also mobile searches. Implement AMP on your mobile pages to enjoy a rise in ranking and traffic.
Just maintaining an optimum keyword density no longer cuts it. Your content must match the intent behind the keyword.
The keyword intent can be transactional, where the user wants to buy something; informational, where the user just wants to know more about a service, product or subject; or navigational, where the user searches for a particular brand. Figure out the users’ intent, and furnish them with the relevant content to attract more traffic.
Whenever you have a query about a particular subject, whom do you go to? Obviously, someone you perceive as an authority or expert on the subject. When you have a large volume of quality content on a certain topic, Google sees you as an authority on that topic, thereby increasing your chances of a higher ranking.
Just having exceptional content is not enough to keep the readers’ attention. The way you present it has an equally important effect on your ranking. The time of lengthy articles is long past. Today, readers thrive on visually striking content with brief textual information. AMP Stories, a part of the AMP project, serve exactly this purpose.
The mobile-friendly, search engine optimized Stories are guaranteed to keep the readers engaged with their beautiful visuals, increasing the session duration/dwell time, and ultimately, your Google ranking. Create and share the stunning Stories using the AMP Story Builder on Visual Stories and watch your rankings shoot up in no time!
An important SEO ranking factor, having links directed to your site from high authority websites shows Google that these websites trust you and your content, thereby greatly impacting your ranking.