Google launched the AMP (Accelerated Mobile Pages) project on February 24, 2016 and since then it is helping a lot of websites to boost traffic. From the news media sites like The Washington Post to the e-commerce ones like Carved, many companies are experiencing a significant growth in terms of the traffic and conversions with AMP.
After the mobilegeddon update in 2015, Google emphasizes on ranking websites on the basis of their mobile-responsive web design and if AMPed, Google prefers and also shows your site with the AMP icon on its SERP. With AMP, you can utilize both these factors to help boost your ranking and thereby the traffic.
If a particular web page loads fast, users stay engaged and view more pages on the site, thereby increasing their time on site and reducing the bounce rate. Also, since July 2018, Google includes mobile site load time in its ranking algorithm. And as AMP speeds up your website, you can easily conquer the quest of higher Google rankings.
AMP Stories are Instagram/Snapchat like stories which provide fast-loading, full-screen, tap-through, visually rich, and immersive user experience, and are searchable and shareable on the web. As AMP Stories independently appear in the Google carousel, they open up even more possibilities to rank higher and generate organic traffic for your website.
To implement AMP on your website, either code it from scratch or directly install the WordPress AMP plugins. To make your site aesthetic and engaging, implement AMP Stories too, creating them is much easier with Visual Stories. It offers a professional AMP Story Builder which helps you craft immersive and visually rich AMP Stories without much efforts.