Don’t Just Make It Good, Make It ‘look Good’ Too!
In order to engage the modern reader base, you should heed that ‘How a story is being told’ is just as pivotal as ‘What story is being told’. If you want your content to be good, the foremost step is to make it look good i.e. present it really well.
Presenting the information in a persuasive manner is a requisite to catch the reader’s eye.