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Amazon SEO: 10 Best Amazon Keyword Research Tools

vijay bohra Nov 6, 2019
Amazon is a great platform to sell your products but it is also a highly competitive one. If you are really going to sell something on Amazon, you should avoid “posting your products and praying” that someone finds your store.
As a seller, you should take initiative to ensure visibility of your Amazon store with use of keyword research tools. Knowing the best keywords to use will ensure you get the best results for your online store. Here are 10 of the best Amazon keyword research tools to use for the success of your store.

Tool 1: SellerMotor Keyword Tool

To make it on Amazon, the first step is to better understand your competition SellerMotor reverse keyword lookup tool helps you dig out the most relevant and profitable keywords by telling you what search terms your competitors are ranking for.
Just enter an ASIN and you will be presented a detailed report of its search terms, including detailed traffic analysis, paid/organic search rank and 30-day search volume of each separate keyword.
As a result, you will be able to monitor those best-selling products, find out which keywords are driving customers to their listings and thus adapt to your own PPC campaign optimization.

Pros

  • It gives important metrics and comprehensive reports for each keyword including search volume, traffic %, paid search rank, organic search rank and market insights.
  • Data comes straight from Amazon and is updated in real time, so you can totally rely on the accuracy of its results.
  • The tool also gives a comprehensive report showing variants of the product, search term analytics and keyword results; you will easily get to know which variant performs better.
  • It has user friendly interface.

Cons

  • The free plan doesn’t include unlimited keyword research

Tool 2: Amazon Keyword Tool

Amazon Keyword tool helps you find relevant Amazon keywords using autocomplete. The tool has a limited free version for users to try. The basic version starts at $69 per month, pro plus at $70 per month and the pro business package is at $159 per month. It gives four metrics for each keyword: search volume, trend, cost per click (CPC) and the competition.

Pros

  • It can be used for YouTube, Bing, and Ebay
  • You can export data to excel as CSV files.

Cons

  • Reports and metrics are not very comprehensive
  • The tool doesn’t spy on competitors
  • The Pro Basic and Pro plus packages are a bit limited for a subscription product.

Tool 3: Keyword Tool Dominator

The Keyword Tool Dominator is especially powerful for getting long tail keywords. These keywords are essential for optimizing your listing since they are a good indication of how people are making searches on Amazon.
The tool allows limited free use or you can purchase it for a lifetime. The tool also allows you to choose between Ebay, Google and YouTube depending on your needs.

Pros

  • It is available for a one lifetime purchase
  • It has a simple user interface

Cons

  • It doesn’t provide many keyword reports
  • With a lifetime purchase you might be limited in trying out other tools
  • There is not competitor research

Tool 4: Merchant Words

Merchant words tool promises to deliver a comprehensive product database with over 400 million products already analyzed on their platform and counting. This tool provides a variety of reports for keywords including related keywords suggestions, seasonality, real-time metrics and reverse ASIN search for gold and platinum subscribers.

Pros

  • It has good reports
  • Highly accurate since it uses Amazon autocomplete and their saved data over the years

Cons

  • Doesn’t have a free version
  • Gold and Platinum subscriptions are a bit on the high side for the features provided

Tool 5: Google Keyword Planner

The Google Keyword planner is a free keyword research tool from the biggest search engine in the world. If you are looking for something that will give you basic reports for free, then this is the tool to use. The data you get is reliable because it comes directly from Google.

Pros

  • It completely free with a Google Ads account
  • It provides PPC data that you can use for your adwords campaigns

Cons

  • Not specifically meant for Amazon
  • No competitor research
  • No ASIN lookup

Tool 6: Seller App

Seller App is the other great Amazon keyword research tool. It comes with a free trial you can use to try out the tool for seven days. Important metrics shown by the tool include relevance score, CPC and Search volume.

Pros

  • It offers a myriad of features and solutions to enhance your marketing efforts
  • It has a keyword difficulty metric that can help in choosing keywords that you are more likely to get conversions for.

Cons

  • The tool is quite expensive starting at $199 per month upwards to $549 per month.
  • It doesn’t offer competitor research
  • No ASIN lookup feature

Tool 7: Keyword Inspector

Keyword inspector offers different tools that you can use to properly optimize your listings to increase visibility on Amazon. The tools that come with Keyword Inspector include reverse ASIN Amazon keyword tool, KIPRT product niche research tool and Amazon coupon tracking and FBA scarcity tool.

Pros

  • Many tools are available under one roof
  • It has a huge database of keywords

Cons

  • All different tools require a different payment to use
  • The user interface is a bit cumbersome

Tool 8: KParser

The Kparser tool is known for giving detailed keyword results for a main keyword search. It provides results quickly and allows advanced filtering to get quick results.
It is made specifically for amazon; it’s very intuitive and easy to use. It’s important metrics include Kparser rank, volume and CPC amongst others.

Pros

  • It has advanced filter options
  • It provides all keywords for a main keyword

Cons

  • It doesn’t have a free version
  • It doesn’t offer competitor research
  • Reports are not highly detailed

Tool 9: Ahrefs

Ahrefs is a full-fledged SEO tool used for more than just Amazon keyword research. The tool can be used for competitor analysis, backlink research, content research, keyword research and so much more.
Ahrefs also has some of the best metrics and reports to give you actionable insights on how to improve your Amazon listings. With keyword difficulty metric, you can identify terms that are easy to rank for giving you quick results.

Pros

  • A great tool for competitor research, monitoring and reports
  • It has keyword difficulty

Cons

  • A free trial period of 7 days is paid for at $1 a day.
  • The tool is quite expensive starting at $99 per month

Tool 10: Scientific Seller

This tool is not focused on providing quick results like all other Amazon keyword research tools do. Actually, it is sold as the “world’s slowest keyword tool.” The focus of this tool is on relevance and quality of results. This is totally free to use and ideal for beginners still running the ropes of Amazon keyword research.

Pros

  • The tool Is free for use
  • It is easy to use even for beginners

Cons

  • It doesn’t provide detailed reports and metrics
  • Sorting through the data set produced can be cumbersome
  • It might also be hard to know what to do with the data due to lack of metrics