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5 Web Design Techniques for Building Online Business

Lindsey Patterson Oct 19, 2019
When you are creating a website, you want it to be impactful and effective. This is especially true if the website is for your business. However, a lot of people trying to design them, struggle to get started. These are five design tips and strategies that can help you build a more successful website.

1. Keep It Simple

Overcomplicated websites are hard to organize and leave visitors confused and frustrated. Minimalism in design is often more impactful than complexity. Expecting customers to navigate half a dozen pages before making a decision would lead to loss of visitors due to complexity. Just keep it simple.

2. Use Frameworks

There are numerous tools to build beautiful websites with minimal effort. Take advantage of third-party tools and frameworks. If you have a little experience with designing, check out a CSS framework like Bulma CSS. These tools offer all components to build attractive and effective website.

3. Leverage Images

Images can draw your visitors towards conversion points. For example, you have a large image of your product with a “Buy Now” button. Pictures give a tool to guide the eye towards most important content. They can also give a strong visual brand. Images tell customers more about your business than written content.

4. It's All About Aesthetics

People also care a lot about how a brand makes them feel. Many products play into consumer’s sense of lifestyle. To evoke those deeper emotions and connections, you need aesthetic appeal. For example, a consistent and well-coordinated color palette gives a strong sense of order and attention to detail.

5. Uniqueness Isn't Always Good

If you defy convention too much, it will be difficult for visitors to understand your website. Uniqueness can be a powerful tool. However, being unique just to be unique is often a bad idea. Keep it simple and easy to navigate. These design techniques and tips will help you make strong, more effective websites.